Articles and insights

The latest guides on customer perks and engagement strategy.
A Practical Guide to Perks & Engagement Programs in the Insurance Industry

A Practical Guide to Perks & Engagement Programs in the Insurance Industry

Explore our guide to Perks & Engagement Programs tailored for the insurance industry. Learn how these programs enhance policyholder loyalty, drive engagement, and comply with industry regulations. Discover practical strategies for implementing effective perks that increase retention and differentiate your offerings in a competitive market.
Alternatives to affiliate services like Upfeat, Global Savings Group and Savings United

Alternatives to affiliate services like Upfeat, Global Savings Group and Savings United

The content industry watched in awe as major media sites like Forbes and Sports Illustrated removed their coupon pages – in some cases 5,000 of them – to avoid the risk of penalty from an impending Google algorithm update. If you're relying on coupon pages to generate traffic for brands, you have alternatives.
Rater Launches Dating Perks With Paylode to Bring Rewards to Dating App Users

Rater Launches Dating Perks With Paylode to Bring Rewards to Dating App Users

Finally, you can rate your matches’ authenticity – and get rewarded for it.
Gamification: is it still a thing?

Gamification: is it still a thing?

Remember when "gamification" was the hot buzzword of the 2010's? Well the principles still work, even if we're calling it something else now. We look into how gamification principles can be applied to your customer engagement strategy.
Guest loyalty: Fine-tuning your hospitality retention strategy

Guest loyalty: Fine-tuning your hospitality retention strategy

Traveling can be intimately personal, stressful, aspirational, and relaxing. How do you keep your guests coming back and encourage word of mouth? Here are tips from the experts.
Customer disloyalty – the damaging result of a negative customer experience

Customer disloyalty – the damaging result of a negative customer experience

Don't sleep on the fundamentals. Disloyalty is more damaging than loyalty is helpful, and what really grinds someone's gears is a poor customer experience that makes them do extra work.
A landlord's guide to effective remote management

A landlord's guide to effective remote management

Discover how to build a strong local team, leverage technology for efficient oversight, and improve tenant communications. Learn innovative ways to secure your properties, streamline maintenance, and effectively market your rentals.
Piñata app – is it right for your company? Let's look at alternatives

Piñata app – is it right for your company? Let's look at alternatives

Start exploring alternatives to Piñata's renter rewards app. Learn how the Piñata app works and discover five compelling options to meet your property management needs.
5 creative ways to thanks donors that surprise and delight (without tchotchkes)

5 creative ways to thanks donors that surprise and delight (without tchotchkes)

Innovative strategies for nonprofit organizations can enhance donor retention and appreciation. Instead of relying on generic gifts, these fresh ideas focus on personalized engagement and meaningful connections to foster long-term relationships.
What to expect from a good property manager

What to expect from a good property manager

A "good" property manager is responsive, communicative, sets expectations, and finds the magic. Learn how in our interview with Jo Oliveri of iReviloution.
Craving social impact: 3 ways to connect with Gen Z consumers

Craving social impact: 3 ways to connect with Gen Z consumers

Explore the dynamic world of Gen Z, a generation that prioritizes authenticity, social impact, and digital fluency, and learn how brands can align with their values for a genuine connection.
Get more referrals with incentives

Get more referrals with incentives

Do incentives help get more referrals? The data says yes. Learn why and how to implement it yourself.
The guide to real estate blogging

The guide to real estate blogging

Saima Omar, a freelance blogger and content marketer, covers blogging for real estate. How to approach it, what to write about, and the key aspects that will make it all come together.
Rokt alternatives & competitors

Rokt alternatives & competitors

Rokt is a platform offering post-transaction marketing for huge e-commerce brands with millions of yearly transactions. If you're looking for something that offers more features and more potential to generate higher returns, check out these alternatives.
8 e-commerce growth trends to follow in 2024

8 e-commerce growth trends to follow in 2024

Yes, of course, AI enabled shopping is the top trend. And influencers. And social commerce. And perks!
Just announced: Paylode launches perks platform to help businesses save money for their customers in tightening economy 

Just announced: Paylode launches perks platform to help businesses save money for their customers in tightening economy 

With 1000+ brands already on Paylode, the company is helping businesses increase lifetime value and retain their customers, while helping over a million consumers save time and money on things they want and need every day. 
How to get more and better reviews online

How to get more and better reviews online

A strong online review flywheel can be one more thing that sets you apart from your competition. In this article, we walk you through how to get more and better reviews online.
Giving is the new getting: 5 ways to elevate brand loyalty through philanthropy

Giving is the new getting: 5 ways to elevate brand loyalty through philanthropy

Customers who understand the power of "voting with their dollar" are looking for more than just monetary rewards from their purchases. Learn about the new ROI customers are looking for in companies they support.
Time out with Kellie Tollifson: How to referee relationships as a property manager

Time out with Kellie Tollifson: How to referee relationships as a property manager

An interview with Kellie Tollifson: As the fulcrum between stakeholders, Kellie is an expert in managing the relationships between tenants, vendors, property managers, and investors. Her approach is about clarity, fairness, communication, and risk reduction.
Customer behavior: Can it be influenced?

Customer behavior: Can it be influenced?

Let's take it from the top. People operate in instinctual ways and seek the satisfaction of those instincts when making purchases. Learn what these psychological patterns are and how to tap into it.
Predictive analytics: Forecasting the future with data

Predictive analytics: Forecasting the future with data

Predictive analytics harnesses data science, machine learning, and statistical modeling to forecast future events by identifying patterns in current and historical data. This field is increasingly pivotal in enhancing decision-making across various industries, and the game is changing with the advancement of AI.
Reducing friction is more than just reducing clicks

Reducing friction is more than just reducing clicks

Does reducing clicks reduce friction? We dive into what makes a solid customer experience when completing an online task.
Personalization in marketing: The guide

Personalization in marketing: The guide

When it comes to personalization, customers want more than just an email with their name in it. They want customer experiences (and offers, ahem) that are truly tailored to them.
Millennial brand loyalty: The numbers behind this generation's consumer habits

Millennial brand loyalty: The numbers behind this generation's consumer habits

Millennials have entered their spending-wielding era, taking care of their aging boomer parents as well as their own kids, making a responsibility sandwich that requires deliberate planning and family budgeting. Learn what it takes to earn their loyalty.
Junk fees: Will the government pull through for consumers?

Junk fees: Will the government pull through for consumers?

What are junk fees and what's happening with the proposed Junk Fee Prevention Act? Plus more importantly, how it affects your business.
Power of surprise on consumers

Power of surprise on consumers

There's very little research on how psychologically influential surprise moments actually are in our lives. From proposals gone wrong to bursting into tears at birthday parties, we're a blank slate when we don't see what's coming. Here's why, and how you can use this power in your customer engagement strategies.
The psychology of perks and discounts: driving sales and customer loyalty

The psychology of perks and discounts: driving sales and customer loyalty

Why do discounts feel so irresistible? We dive into the psychology behind perks, discounts, and the brain functions that make us want to click.
Building a customer loyalty program: Your end to end guide

Building a customer loyalty program: Your end to end guide

Just starting out exploring a loyalty program for your customers? Start small and keep it simple.
10+ customer retention stats that show the value of earning repeat purchases

10+ customer retention stats that show the value of earning repeat purchases

These customer retention stats paint a compelling picture of why the adage "make new friends, but keep the old" is profoundly applicable in the ever-evolving landscape of customer relations.
15+ statistics that prove the power of engaging your customers

15+ statistics that prove the power of engaging your customers

Gallup says that the majority of a customer's buying decisions are made from the heart rather than from the head. For customers, feelings are facts.
Go-to-market strategies for new apartment complexes

Go-to-market strategies for new apartment complexes

Launching new residences in new markets? Get your marketing ducks in a row with this free go-to-market plan by Jori Storm.
Paylode vs Second Nature

Paylode vs Second Nature

How are Paylode and Second Nature's resident perks programs different? See the comparison of features, use cases, reviews, and more here.
7+ ways to attract new (good) tenants in 2024

7+ ways to attract new (good) tenants in 2024

As we enter 2024, it's important to stay competitive in the real estate game and explore new ways to stand out in the crowded rental market.
Residential real estate conferences worth going to in 2024

Residential real estate conferences worth going to in 2024

Residential real estate (RRE) has over 100 opportunities each year to meet and network with other professionals in the industry at various conferences. We go over the major players here.
Year end reflection: Let's do this, 2024

Year end reflection: Let's do this, 2024

2023 stretched and challenged us. We're grateful for the opportunity to build a best in class product that companies need.
10 ways to retain your best tenants

10 ways to retain your best tenants

The average cost of tenant turnover can range from $1,000 to $2,500 per unit, not including lost rent. Turnover also distracts from other important aspects of property management like maintenance, marketing, and bookkeeping. By focusing on tenant retention strategies like the ones here, landlords can build stable income streams and long-term relationships with residents. 
Customer loyalty program examples

Customer loyalty program examples

Thinking about launching a loyalty program? Get the 2024 list of our favorite examples here.
Residential real estate trends: Welcome 2024

Residential real estate trends: Welcome 2024

We spoke to the experts: Here's what to look forward to in 2024 in residential real estate (single-family and multi-family rentals) and property management: Challenges, trends, and opportunities.
Year in review email

Year in review email

Year-in-review emails are the perfect measure of loyalty – one you share directly with the customer. Get the how-to on wrap-up messages to your customers, thanking the ones who are engaged and nudging the ones who aren't.
Automatic Payments: Guide for business managers

Automatic Payments: Guide for business managers

We look at how to get more Autopay signups through incentives, the revenue impact, and how to get there with an intentional campaign.
How multifamily property managers can accommodate the WFH tenant

How multifamily property managers can accommodate the WFH tenant

A few basic accommodations could make your multifamily housing unit a magnet for the hybrid WFH employee, which now makes up 30% of the workforce.
Paylode vs Rokt

Paylode vs Rokt

We compare Paylode to Rokt and highlight the differences in features, price, offers, and more.
Always send your customers happy birthday emails

Always send your customers happy birthday emails

Thinking of incorporating birthday messaging into your communications plan? Learn the best practices here plus get a free email template.
Customer loyalty software: How to compare and find the best fit for your company

Customer loyalty software: How to compare and find the best fit for your company

How to compare and choose the right customer loyalty software for you, alternatives, and tips for using software to its fullest extent.
Four types of pricing structures and when to use them: Perks, rebates, discounts, and promotions

Four types of pricing structures and when to use them: Perks, rebates, discounts, and promotions

Let's compare your options for in-the-moment customer incentives. We go through the pros and cons of creating programs for rebates, offering discounts on your products, running promotional campaigns, or using 3rd party perks – and why perks just might win.
The value of customer loyalty: By the numbers

The value of customer loyalty: By the numbers

We've gathered up the most valuable stats and insights on customer loyalty – and what it could mean for your business if you focus on improving it.
Holiday email templates

Holiday email templates

Holiday email templates that can get you from Black Friday through the New Year.
Defining customer happiness: What it is and how to measure it

Defining customer happiness: What it is and how to measure it

Are customer happiness and satisfaction the same? We dive into these differences, why you should care about a subjective term like happiness, and ways to measure it.
Customer gratitude all year long

Customer gratitude all year long

10 ways to show your customers you care all year long, not just during the holidays.
Confirmshaming was never a good idea – and what to do instead

Confirmshaming was never a good idea – and what to do instead

You’ve seen it – the sneaky “No thanks, I hate savings” or “Nope, I don’t want free stuff” decline buttons on websites. This technique is meant to deter users from saying no. But it leaves a bad taste and breeds distrust.
Company birthday announcement emails: Get inspired to celebrate

Company birthday announcement emails: Get inspired to celebrate

Your company is turning another year older and you want to shout it from the top of the inbox! Get the best practices, examples we love, plus a free template.
Building partnerships programs: A guide for project managers

Building partnerships programs: A guide for project managers

We get real on what it takes to launch a partnerships program in-house; the steps and costs associated, what to watch out for, and when to hire a third party to help get it done.
The military discount: History, best practices for offering one, and military perks

The military discount: History, best practices for offering one, and military perks

Get the history of the military discount, tips on how to offer one, and a list of companies currently offering discounts.
20+ customer engagement examples

20+ customer engagement examples

The 11 customer engagement methods you need to know, plus 13 more examples from big brands and small that we're loving right now.
Airline ancillaries: Would you like wifi with that?

Airline ancillaries: Would you like wifi with that?

A complete guide to airline ancillaries: breaking down categories and their revenue impacts.
CredHub launches resident perks platform with Paylode to bring valuable offers and savings to renters

CredHub launches resident perks platform with Paylode to bring valuable offers and savings to renters

CredHub Perks is powered by Paylode’s industry-leading customer perks platform, delivering deals and discounts to renters who use CredHub’s innovative resident credit reporting service.
Increasing your product's perceived value

Increasing your product's perceived value

"Value for the money" is cited 66% of the time as the thing that keeps a customer coming back, second only to product quality. Here's how to boost your product's value.
Build vs buy perks software: Whats right for your company?

Build vs buy perks software: Whats right for your company?

Embarking on a new initiative: Should you build the software in-house or buy it? There are pros and cons to each, but licensing from a vendor will get you launched faster.
Customer retention cost

Customer retention cost

Learn how to calculate customer retention cost and what you should do with this data to improve profitability.
Paperless billing: Cost savings calculations and implementation strategies

Paperless billing: Cost savings calculations and implementation strategies

What would it mean to go from 50% of your customers on paperless billing, to 90%? Let's do the math.
How to calculate customer retention – plus how to improve it

How to calculate customer retention – plus how to improve it

Retention rate is the number of customers that stick with you for a period of time. Improving it is another story. Here's how.
Building emotional connections with customers

Building emotional connections with customers

Did you know that an emotionally connected customer is worth 306% in lifetime value than a merely satisfied one?
RentRedi Partners with Paylode, Launches Customer Perks Program

RentRedi Partners with Paylode, Launches Customer Perks Program

RentRedi, a premier residential management platform for landlords and tenants, just launched its tenant perks program with Paylode.
Improving the customer experience in insurance

Improving the customer experience in insurance

While it's common for insurance providers to primarily engage with policyholders during renewal or payment reminders, a new approach is to consistently provide value and engage with policyholders throughout the year, proactively strengthening the overall customer experience.
Enhancing the value of your membership community

Enhancing the value of your membership community

How can perks help enhance your online community? Learn how to offer a competitive advantage and delight your members.
Strategies for retaining policyholders long-term

Strategies for retaining policyholders long-term

In today's competitive Insurance industry, it is imperative to focus on customer loyalty. Retaining policyholders long term is hard to do when there are so many other options available to the average consumer. Consumers expect more from their Insurance carriers in this current landscape where inflation is high, and rates continue to rise.
How to Engage and Retain Gen Z Insurance Customers in 2024

How to Engage and Retain Gen Z Insurance Customers in 2024

Learn how to retain Gen Z policyholders in 2024 by offering perks that match their digital lifestyle and values. This guide covers understanding Gen Z's preferences, identifying valuable perks, and implementing effective retention strategies. Stay ahead by overcoming challenges and anticipating future trends to build lasting loyalty with this tech-savvy generation.
Resident benefits packages: What you need to know before you implement a mandatory fee

Resident benefits packages: What you need to know before you implement a mandatory fee

Resident Benefits Packages are trending, but are they right for your tenants? See the pros, cons, and what you should know before you get locked into a contract.
How to increase your residential real estate competive advantage

How to increase your residential real estate competive advantage

Many real estate companies companies that offer perks to increase resident satisfaction include offers for: fitness classes, pet-friendly amenities, and community events, concierge services, bike storage, game rooms, and building lounges. These perks not only improve resident satisfaction but also increase the perceived value of the property while also attracting new residents.
Increase customer retention with perks

Increase customer retention with perks

How can perks reward your customers for sticking around? Let's explore.
Increase customer engagement with perks

Increase customer engagement with perks

Integrating perks into your customer engagement strategy means always having an excuse to reach out with a gift.
How a customer perks program affects LTV

How a customer perks program affects LTV

How do you increase the lifetime value of your customers? Offer a reason for them to come back.
Cross-selling: Effective cross promotion without distraction

Cross-selling: Effective cross promotion without distraction

Cross-selling means encouraging current customers to purchase additional products or services you offer that complement their original purchase. Done right, it can significantly increase customer lifetime value.
How to use perks to increase conversion rates

How to use perks to increase conversion rates

Incentives work. Get potential customers over the line with an offer they can't resist.
The rise of pet ownership – and the costs

The rise of pet ownership – and the costs

As pet ownership continues to rise in the United States, so do the costs associated with taking care of our furry friends. From dog walkers, to pet food, to pet insurance and veterinary care, these expenses can add up quickly.
Paylode: A Win-Win Solution for Companies Facing Customer Perk Restrictions

Paylode: A Win-Win Solution for Companies Facing Customer Perk Restrictions

Traditional rewards programs often come with a significant cost to companies. The expenses associated with providing airline miles, exclusive discounts, or free merchandise can quickly add up, cutting into a company's bottom line. This has led many companies to rethink the value they offer to customers and find alternative solutions.
Gen Z and brand loyalty

Gen Z and brand loyalty

How to authentically engage with this economically powerful generation
Holiday customer engagement: 10+ ideas to celebrate the season

Holiday customer engagement: 10+ ideas to celebrate the season

Showing gratitude, extra support hours, and offering loyal fans bigger discounts are just some of the ways you can build goodwill with your customers this holiday season.

See how businesses use perks programs to engage their customers

Discover how customer-centric companies use the Paylode platform to improve their customer retention and satisfaction.
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