Articles and insights

The latest industry news, interviews, technologies, and resources.
Holiday email templates

Holiday email templates

Holiday email templates that can get you from Black Friday through the New Year.
Defining customer happiness: What it is and how to measure it

Defining customer happiness: What it is and how to measure it

Are customer happiness and satisfaction the same? We dive into these differences, why you should care about a subjective term like happiness, and ways to measure it.
Confirmshaming was never a good idea – and what to do instead

Confirmshaming was never a good idea – and what to do instead

You’ve seen it – the sneaky “No thanks, I hate savings” or “Nope, I don’t want free stuff” decline buttons on websites. This technique is meant to deter users from saying no. But it leaves a bad taste and breeds distrust.
Customer gratitude all year long

Customer gratitude all year long

10 ways to show customer gratitude all year long, not just during the holidays.
Company birthday announcement emails: Get inspired to celebrate

Company birthday announcement emails: Get inspired to celebrate

Your company is turning another year older and you want to shout it from the top of the inbox! Get the best practices, examples we love, plus a free template.
Building partnerships programs: A guide for project managers

Building partnerships programs: A guide for project managers

We get real on what it takes to launch a partnerships program in-house; the steps and costs associated, what to watch out for, and when to hire a third party to help get it done.
The military discount: History, best practices for offering one, and military perks

The military discount: History, best practices for offering one, and military perks

Get the history of the military discount, tips on how to offer one, and a list of companies currently offering discounts.
Holiday customer engagement: 10+ ideas to celebrate the season

Holiday customer engagement: 10+ ideas to celebrate the season

Showing gratitude, extra support hours, and offering loyal fans bigger discounts are just some of the ways you can build goodwill with your customers this holiday season.
Airline ancillaries: Would you like wifi with that?

Airline ancillaries: Would you like wifi with that?

A complete guide to airline ancillaries: breaking down categories and their revenue impacts.
CredHub launches resident perks platform with Paylode to bring valuable offers and savings to renters

CredHub launches resident perks platform with Paylode to bring valuable offers and savings to renters

CredHub Perks is powered by Paylode’s industry-leading customer perks platform, delivering deals and discounts to renters who use CredHub’s innovative resident credit reporting service.
Build vs buy perks software: Whats right for your company?

Build vs buy perks software: Whats right for your company?

Embarking on a new initiative: Should you build the software in-house or buy it? There are pros and cons to each, but licensing from a vendor will get you launched faster.
Customer retention cost

Customer retention cost

Learn how to calculate customer retention cost and what you should do with this data to improve profitability.
20+ customer engagement examples

20+ customer engagement examples

The 11 customer engagement methods you need to know, plus 13 more examples from big brands and small that we're loving right now.
Increasing your product's perceived value

Increasing your product's perceived value

"Value for the money" is cited 66% of the time as the thing that keeps a customer coming back, second only to product quality. Here's how to boost your product's value.
Paperless billing: Cost savings calculations and implementation strategies

Paperless billing: Cost savings calculations and implementation strategies

What would it mean to go from 50% of your customers on paperless billing, to 90%? Let's do the math.
Building emotional connections with customers

Building emotional connections with customers

Did you know that an emotionally connected customer is worth 306% in lifetime value than a merely satisfied one?
How to calculate customer retention – plus how to improve it

How to calculate customer retention – plus how to improve it

Retention rate is the number of customers that stick with you for a period of time. Improving it is another story. Here's how.
Gen Z and brand loyalty

Gen Z and brand loyalty

How to authentically engage with this economically powerful generation
RentRedi Partners with Paylode, Launches Customer Perks Program

RentRedi Partners with Paylode, Launches Customer Perks Program

RentRedi, a premier residential management platform for landlords and tenants, just launched its tenant perks program with Paylode.
Paylode: A Win-Win Solution for Companies Facing Customer Perk Restrictions

Paylode: A Win-Win Solution for Companies Facing Customer Perk Restrictions

Traditional rewards programs often come with a significant cost to companies. The expenses associated with providing airline miles, exclusive discounts, or free merchandise can quickly add up, cutting into a company's bottom line. This has led many companies to rethink the value they offer to customers and find alternative solutions.
Improving the customer experience in insurance

Improving the customer experience in insurance

While it's common for insurance providers to primarily engage with policyholders during renewal or payment reminders, a new approach is to consistently provide value and engage with policyholders throughout the year, proactively strengthening the overall customer experience.
Enhancing the value of your membership community

Enhancing the value of your membership community

How can perks help enhance your online community? Learn how to offer a competitive advantage and delight your members.
The rise of pet ownership – and the costs

The rise of pet ownership – and the costs

As pet ownership continues to rise in the United States, so do the costs associated with taking care of our furry friends. From dog walkers, to pet food, to pet insurance and veterinary care, these expenses can add up quickly.
Strategies for retaining policyholders long-term

Strategies for retaining policyholders long-term

In today's competitive Insurance industry, it is imperative to focus on customer loyalty. Retaining policyholders long term is hard to do when there are so many other options available to the average consumer. Consumers expect more from their Insurance carriers in this current landscape where inflation is high, and rates continue to rise.
Resident Benefits Packages: What you should know

Resident Benefits Packages: What you should know

Resident Benefits Packages are trending, but are they right for your tenants? See the pros, cons, and what you should know before you sign an expensive contract.
Market Report: The Importance of Offering Perks to Increase Competitive Advantage in Residential Real Estate

Market Report: The Importance of Offering Perks to Increase Competitive Advantage in Residential Real Estate

Many real estate companies companies that offer perks to increase resident satisfaction include offers for: fitness classes, pet-friendly amenities, and community events, concierge services, bike storage, game rooms, and building lounges to name a few. These perks not only improve resident satisfaction but also increase the perceived value of the property while also attracting new residents.
Increase customer retention with perks

Increase customer retention with perks

Introducing a perks program can be an effective way to increase member retention.
How a customer perks program affects LTV

How a customer perks program affects LTV

How do you increase the lifetime value of your customers? Offer a reason for them to come back.
Increase customer engagement with perks

Increase customer engagement with perks

Integrating perks into your customer engagement strategy means always having an excuse to reach out with a gift.
Cross-selling: Effective cross promotion without distraction

Cross-selling: Effective cross promotion without distraction

Cross-selling means encouraging current customers to purchase additional products or services you offer that complement their original purchase. Done right, it can significantly increase customer lifetime value.
How to use perks to increase conversion rates

How to use perks to increase conversion rates

Incentives work. Get potential customers over the line with an offer they can't resist.

See how businesses use perks programs to engage their customers

Discover how customer-centric companies use the Paylode platform to improve their customer retention and satisfaction.
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