Articles and insights

Holiday email templates that can get you from Black Friday through the New Year.

Are customer happiness and satisfaction the same? We dive into these differences, why you should care about a subjective term like happiness, and ways to measure it.

You’ve seen it – the sneaky “No thanks, I hate savings” or “Nope, I don’t want free stuff” decline buttons on websites. This technique is meant to deter users from saying no. But it leaves a bad taste and breeds distrust.

10 ways to show customer gratitude all year long, not just during the holidays.

Your company is turning another year older and you want to shout it from the top of the inbox! Get the best practices, examples we love, plus a free template.

We get real on what it takes to launch a partnerships program in-house; the steps and costs associated, what to watch out for, and when to hire a third party to help get it done.

Get the history of the military discount, tips on how to offer one, and a list of companies currently offering discounts.

Showing gratitude, extra support hours, and offering loyal fans bigger discounts are just some of the ways you can build goodwill with your customers this holiday season.

A complete guide to airline ancillaries: breaking down categories and their revenue impacts.

CredHub Perks is powered by Paylode’s industry-leading customer perks platform, delivering deals and discounts to renters who use CredHub’s innovative resident credit reporting service.

Embarking on a new initiative: Should you build the software in-house or buy it? There are pros and cons to each, but licensing from a vendor will get you launched faster.

Learn how to calculate customer retention cost and what you should do with this data to improve profitability.

The 11 customer engagement methods you need to know, plus 13 more examples from big brands and small that we're loving right now.

"Value for the money" is cited 66% of the time as the thing that keeps a customer coming back, second only to product quality. Here's how to boost your product's value.

What would it mean to go from 50% of your customers on paperless billing, to 90%? Let's do the math.

Did you know that an emotionally connected customer is worth 306% in lifetime value than a merely satisfied one?

Retention rate is the number of customers that stick with you for a period of time. Improving it is another story. Here's how.

How to authentically engage with this economically powerful generation

RentRedi, a premier residential management platform for landlords and tenants, just launched its tenant perks program with Paylode.

Traditional rewards programs often come with a significant cost to companies. The expenses associated with providing airline miles, exclusive discounts, or free merchandise can quickly add up, cutting into a company's bottom line. This has led many companies to rethink the value they offer to customers and find alternative solutions.

While it's common for insurance providers to primarily engage with policyholders during renewal or payment reminders, a new approach is to consistently provide value and engage with policyholders throughout the year, proactively strengthening the overall customer experience.

How can perks help enhance your online community? Learn how to offer a competitive advantage and delight your members.

As pet ownership continues to rise in the United States, so do the costs associated with taking care of our furry friends. From dog walkers, to pet food, to pet insurance and veterinary care, these expenses can add up quickly.

In today's competitive Insurance industry, it is imperative to focus on customer loyalty. Retaining policyholders long term is hard to do when there are so many other options available to the average consumer. Consumers expect more from their Insurance carriers in this current landscape where inflation is high, and rates continue to rise.

Resident Benefits Packages are trending, but are they right for your tenants? See the pros, cons, and what you should know before you sign an expensive contract.

Many real estate companies companies that offer perks to increase resident satisfaction include offers for: fitness classes, pet-friendly amenities, and community events, concierge services, bike storage, game rooms, and building lounges to name a few. These perks not only improve resident satisfaction but also increase the perceived value of the property while also attracting new residents.

Introducing a perks program can be an effective way to increase member retention.

How do you increase the lifetime value of your customers? Offer a reason for them to come back.

Integrating perks into your customer engagement strategy means always having an excuse to reach out with a gift.

Cross-selling means encouraging current customers to purchase additional products or services you offer that complement their original purchase. Done right, it can significantly increase customer lifetime value.

Incentives work. Get potential customers over the line with an offer they can't resist.