Articles and insights

Discover why gift cards feel like cash to customers. This article explains their psychology, business applications, and tips for using them effectively in loyalty programs.

Struggling to keep your customers engaged? Discover how leveraging the latest technologies can transform your customer interaction strategies and boost loyalty. Dive into our guide to explore practical solutions that harness digital tools for unparalleled customer engagement.

Discover how the FTC's "Click-to-Cancel" rule, transforms the insurance industry by simplifying policy cancellation processes and aligning with NAIC standards. Learn how insurance companies can adapt using proactive retention strategies, transparency, and tools like Paylode Boost to ensure compliance and build policyholder trust.

Boost engagement with gift cards! Learn how to use them as incentives for surveys and paperless billing. Increase response rates and drive sustainable habits.

Celebrate your customers’ journey in 2024 with a personalized Year-in-Review email! This guide explores the best strategies to engage your audience by highlighting their achievements, using data storytelling, and incorporating gratitude. Learn from top examples like Spotify Wrapped and Grammarly, and discover how Paylode’s tools make it easy to create impactful, customer-centric campaigns. Don’t miss out on trends like AI-driven personalization and interactive dashboards to make your recap truly unforgettable.

Harness the untapped power of gift cards to elevate your marketing strategy and boost customer satisfaction. Discover how these versatile tools can drive brand awareness, foster loyalty, and encourage repeat business, all while providing the personalization and choice that today’s consumers crave.

Discover how to use gift cards to celebrate customer milestones. This guide offers strategies for birthday rewards, automation, and personalized campaigns, all designed to boost loyalty and create memorable customer experiences.

Learn how Paylode integrates the best of in-house and marketplace perks to enhance customer loyalty. Offer exclusive discounts, personalized gift cards, and instant rewards using Paylode’s advanced technology. Discover how seamless delivery and real-time analytics make every customer interaction meaningful and impactful.

Navigate the intricate world of customer loyalty and discover how to transform your engagement strategies from stale to stellar. Learn about successful reward methods that can elevate your brand and turn occasional buyers into steadfast advocates.

Gift cards aren't just convenient gifts; they're strategic marketing tools that boost brand awareness, foster customer loyalty, and encourage repeat business. They're the marketing secret weapon you might be overlooking, ready to turn casual buyers into lifelong customers.

Unlock the secrets to transforming customer engagement with cutting-edge technology! Discover innovative strategies that not only captivate but also build lasting loyalty, ensuring your brand stays ahead in the digital age.

Unlock the secrets to turning fleeting customers into loyal brand advocates with strategies that go beyond conventional rewards. Discover how mastering key elements of effective loyalty programs can transform your customer base into a community that not only comes back, but brings others along with them.

Unlock the secrets to reducing churn and boosting profitability by understanding and optimizing your customer retention cost. Dive into our comprehensive guide, designed to arm you with the key strategies and metrics you need to retain your customers and drive sustainable growth in today's competitive telecom landscape.

Unlock the power of health insurance rewards programs to not only enhance policyholder loyalty but also drive healthier behaviors and reduce overall healthcare costs. Dive into strategies that blend value-added benefits with legal compliance to design engaging programs that truly resonate with your clients, using successful models like Paylode Perks and Blue365 as your guide.

Is your website struggling with high bounce rates and low user engagement? Dive into our latest post and uncover proven strategies to transform fleeting visitors into loyal, active users while enhancing your site's overall experience.

Struggling to capture your audience's attention amidst fierce competition? Discover tried-and-tested methods to turn fleeting visits into meaningful interactions that foster customer loyalty and drive business growth. Dive into our comprehensive guide on boosting customer engagement today.

Unlock the secret to sustained business growth by mastering how to calculate and enhance your customer retention rate. Discover powerful strategies and tools that can transform your loyal customer base into your company's most valuable asset.

Resident Benefits Packages are trending, but are they right for your tenants? See the pros, cons, and what you should know before you get locked into a contract.

The average cost of tenant turnover can range from $1,000 to $2,500 per unit, not including lost rent. Turnover also distracts from other important aspects of property management like maintenance, marketing, and bookkeeping. By focusing on tenant retention strategies like the ones here, landlords can build stable income streams and long-term relationships with residents. 

Understanding insurance rebating laws can be the difference between customer engagement success and costly legal pitfalls. As you navigate this intricate landscape, mastering the rules state-by-state is essential to staying compliant and competitive.

Unlock the complexities of Massachusetts insurance rebating laws and discover how to engage your clients without legal risks. This guide offers essential insights for navigating compliance and enhancing policyholder loyalty through legally sound strategies.

Are you struggling to pinpoint what truly drives your customers' loyalty and enthusiasm? Dive into our guide to mastering customer engagement metrics, and discover the transformative power of understanding every interaction with your brand.

Are you struggling to figure out why your existing customers aren't sticking around? Unlock the secrets to keeping them loyal by learning how to accurately calculate and analyze your Customer Retention Rate. Discover practical strategies to plug those leaks and turn first-time buyers into lifelong advocates for your brand.

Customer loyalty programs are evolving beyond traditional points-based systems, offering instant rewards and personalized experiences. In "The Ultimate Guide to Customer Loyalty Programs," you’ll learn the essential elements that make a program successful, how to tailor rewards to customer preferences, and the role of technology in simplifying the user experience. This guide also dives into strategies for increasing engagement, measuring program success with key performance indicators, and optimizing using platforms like Paylode. Additionally, real-life case studies illustrate how businesses transformed loyalty strategies with perks that drive customer satisfaction and retention.

Discover the key differences between Paylode and PerkSpot, two leading perks platforms. Paylode offers a fully white-label solution that seamlessly integrates into your customer-facing platforms, giving you full control over your data and branding. Ideal for industries like insurance and real estate, it helps businesses boost customer engagement and retention. In contrast, PerkSpot is a third-party platform focused on employee well-being, requiring users to create accounts with them to access exclusive discounts across 25+ categories. Explore their customization options and use cases to find the best fit for your business.

Learn how to reduce policyholder churn by enhancing the insurance customer journey with NAIC-compliant strategies. Discover how Paylode’s perks and Boost Widget offer valuable rewards that increase engagement and retention without violating rebate or inducement laws. These solutions help insurers deliver added value to customers, minimize churn, and improve overall satisfaction.

Discover how Paylode and BILT work together to enhance resident engagement and loyalty. While BILT motivates on-time rent payments and autopay through its points system, Paylode complements it by offering instant perks for tenant actions like engaging with marketing campaigns, completing surveys, and submitting maintenance requests. With Paylode's "do this, get that" approach and its embedded perks page; property managers can provide local and national discounts seamlessly integrating into tenant portals. Learn how combining these two platforms creates a powerful, holistic solution for property managers looking to drive resident satisfaction and long-term loyalty.

Enhance your social media strategy with effective engagement practices and essential tracking tools. This article explores best practices and key tools to help businesses optimize their social media presence.

Transform one-time buyers into loyal customers with smart incentives like discounts, exclusive access, and personalized rewards. Learn top strategies now!

Learn about different types of member benefits programs and why immediate rewards are key to engagement. Discover how Paylode Boost can transform your strategy.

Learn how to design effective member benefits programs to boost engagement, satisfaction, and retention. Follow our step-by-step guide and start enhancing your program today!

Boost customer engagement with targeted incentives for engaged customers. Learn how to implement effective incentive programs to drive loyalty and sales. Start now!

Boost your conversion rates by improving user experience. Learn how to increase conversions with streamlined navigation, instant rewards, and mobile optimization. Try now!

Boost engagement and loyalty with incentives for engaged customers. Learn how to use tailored rewards to enhance customer experiences and drive brand advocacy. Read more!

Boost your website's conversion rates with effective A/B testing techniques. Learn how to increase conversions and make data-driven decisions. Start optimizing now!

Learn what is the opposite of customer retention, known as customer attrition or churn rate. Discover strategies to reduce churn and improve your business. Read now!

Our customer retention rate has decreased. Understand common causes like poor service and lack of personalization, and discover strategies to improve. Act now!

Enhance engagement and retention with strategic member benefits programs that offer exclusive perks and services. Boost satisfaction and loyalty today!

Boost your business by learning how to increase conversions through optimized landing pages. Follow our expert tips and start converting more visitors now!

Trust and emotional connection are the most direct causes of customer loyalty. Learn how to build lasting relationships with your customers today!

Boost mobile app retention with personalized experiences, data-driven insights, and in-app rewards. Enhance user engagement and loyalty today! Read more now.

Craft sales copy that persuades and converts. Learn techniques to increase conversion rates and boost customer actions with Paylode Boost. Start converting now!

Boost mobile app retention by incorporating gamification. Enhance user engagement with rewards, challenges, and leaderboards. Start engaging your users now!

Boost your survey responses by 38% and enhance your retention programs with actionable customer feedback strategies. Learn more and improve today!

Boost customer loyalty with retention programs! Learn how incentives and rewards like discounts, loyalty points, and personalized offers can enhance customer retention. Try it now!

Boost sales by mapping the customer journey! Learn how understanding touchpoints can increase conversion rates. Optimize each stage for higher conversions. Read now!

Boost your digital marketing success with proven strategies to enhance conversion rates. Discover best practices in user experience, effective incentives, customer loyalty, compelling content, social proof, and retargeting campaigns.

Lifecycle marketing is vital for engaging customers and boosting retention programs. Learn strategies to enhance loyalty and lifetime value. Read more now!

Social media marketing activities significantly boost customer loyalty through enhanced engagement, personalized interactions, and community building. Learn more now!

Understanding customer segments is vital for effective retention. Tailored strategies cater to unique needs, boosting loyalty and reducing churn across demographics, behaviors, locations, and psychographics, ultimately driving business growth.

Increase customer engagement by incorporating game elements into your business strategy. Learn how gamification boosts loyalty and satisfaction with examples and practical tips. Discover successful implementations.

Designing a successful loyalty program requires understanding your customers, choosing the right rewards, and ensuring ease of use. Learn the key elements, steps, and common pitfalls in this comprehensive guide.

Optimizing for mobile users is essential in today's digital age. This article discusses the importance of mobile-friendly design and introduces tools like Paylode Boost that offer targeted incentives to increase engagement. It provides actionable tips to enhance user experience and boost conversion rates, ensuring your website effectively meets the needs of mobile users.

Boost engagement with interactive content! Quizzes, polls, and surveys captivate users, drive traffic, and provide valuable consumer insights, helping businesses build meaningful connections and refine marketing strategies.

Explore how hybrid loyalty programs, which integrate various strategies like points, tiers, and personalized rewards, enhance customer engagement and retention. Learn from real-world examples like Starbucks and Sephora.

How to calculate the value, encourage adoption, overcome common challenges, and track program performance.

Retaining customers is crucial for business success, offering cost efficiency, increased profitability, and improved loyalty. Learn why focusing on customer retention strategies can drive long-term stability and growth.

Tailoring experiences to individual customers using data-driven retention efforts enhances customer satisfaction and loyalty. Discover how businesses can leverage data for effective personalization and increase customer lifetime value.

Discover the critical elements for a successful customer retention program and learn strategic steps to enhance loyalty and long-term business growth with Paylode's comprehensive guide.

"Customer engagement is essential for fostering loyalty and driving growth. Learn its definition, significance, and key metrics, including CSAT, NPS, and CLV, for effective engagement strategies."

Building strong emotional bonds with customers is crucial for enhancing loyalty. This article explores strategies like personalization, consistent communication, and empathy, and the role of technology and community-building in fostering deeper connections.

Explore our guide to perks & engagement programs tailored for the insurance industry. Learn how these programs enhance policyholder loyalty, drive engagement, and comply with industry regulations. Discover practical strategies for implementing effective perks that increase retention and differentiate your offerings in a competitive market.

The content industry watched in awe as major media sites like Forbes and Sports Illustrated removed their coupon pages – in some cases 5,000 of them – to avoid the risk of penalty from an impending Google algorithm update. If you're relying on coupon pages to generate traffic for brands, you have alternatives.

Finally, you can rate your matches’ authenticity – and get rewarded for it.

Remember when "gamification" was the hot buzzword of the 2010's? Well the principles still work, even if we're calling it something else now. We look into how gamification principles can be applied to your customer engagement strategy.

Traveling can be intimately personal, stressful, aspirational, and relaxing. How do you keep your guests coming back and encourage word of mouth? Here are tips from the experts.

Don't sleep on the fundamentals. Disloyalty is more damaging than loyalty is helpful, and what really grinds someone's gears is a poor customer experience that makes them do extra work.

Discover how to build a strong local team, leverage technology for efficient oversight, and improve tenant communications. Learn innovative ways to secure your properties, streamline maintenance, and effectively market your rentals.

Start exploring alternatives to Piñata's renter rewards app. Learn how the Piñata app works and discover five compelling options to meet your property management needs.

Innovative strategies for nonprofit organizations can enhance donor retention and appreciation. Instead of relying on generic gifts, these fresh ideas focus on personalized engagement and meaningful connections to foster long-term relationships.

A "good" property manager is responsive, communicative, sets expectations, and finds the magic. Learn how in our interview with Jo Oliveri of iReviloution.

Explore the dynamic world of Gen Z, a generation that prioritizes authenticity, social impact, and digital fluency, and learn how brands can align with their values for a genuine connection.

Do incentives help get more referrals? The data says yes. Learn why and how to implement it yourself.

Saima Omar, a freelance blogger and content marketer, covers blogging for real estate. How to approach it, what to write about, and the key aspects that will make it all come together.

Rokt is a platform offering post-transaction marketing for huge e-commerce brands with millions of yearly transactions. If you're looking for something that offers more features and more potential to generate higher returns, check out these alternatives.

Yes, of course, AI enabled shopping is the top trend. And influencers. And social commerce. And perks!

With 1000+ brands already on Paylode, the company is helping businesses increase lifetime value and retain their customers, while helping over a million consumers save time and money on things they want and need every day. 

A strong online review flywheel can be one more thing that sets you apart from your competition. In this article, we walk you through how to get more and better reviews online.

Customers who understand the power of "voting with their dollar" are looking for more than just monetary rewards from their purchases. Learn about the new ROI customers are looking for in companies they support.

An interview with Kellie Tollifson: As the fulcrum between stakeholders, Kellie is an expert in managing the relationships between tenants, vendors, property managers, and investors. Her approach is about clarity, fairness, communication, and risk reduction.

Let's take it from the top. People operate in instinctual ways and seek the satisfaction of those instincts when making purchases. Learn what these psychological patterns are and how to tap into it.

Predictive analytics harnesses data science, machine learning, and statistical modeling to forecast future events by identifying patterns in current and historical data. This field is increasingly pivotal in enhancing decision-making across various industries, and the game is changing with the advancement of AI.

Does reducing clicks reduce friction? We dive into what makes a solid customer experience when completing an online task.

When it comes to personalization, customers want more than just an email with their name in it. They want customer experiences (and offers, ahem) that are truly tailored to them.

Millennials have entered their spending-wielding era, taking care of their aging boomer parents as well as their own kids, making a responsibility sandwich that requires deliberate planning and family budgeting. Learn what it takes to earn their loyalty.

What are junk fees and what's happening with the proposed Junk Fee Prevention Act? Plus more importantly, how it affects your business.

There's very little research on how psychologically influential surprise moments actually are in our lives. From proposals gone wrong to bursting into tears at birthday parties, we're a blank slate when we don't see what's coming. Here's why, and how you can use this power in your customer engagement strategies.

Why do discounts feel so irresistible? We dive into the psychology behind perks, discounts, and the brain functions that make us want to click.

Just starting out exploring a loyalty program for your customers? Start small and keep it simple.

These customer retention stats paint a compelling picture of why the adage "make new friends, but keep the old" is profoundly applicable in the ever-evolving landscape of customer relations.

Gallup says that the majority of a customer's buying decisions are made from the heart rather than from the head. For customers, feelings are facts.

Launching new residences in new markets? Get your marketing ducks in a row with this free go-to-market plan by Jori Storm.

How are Paylode and Second Nature's resident perks programs different? See the comparison of features, use cases, reviews, and more here.

As we enter 2024, it's important to stay competitive in the real estate game and explore new ways to stand out in the crowded rental market.

Residential real estate (RRE) has over 100 opportunities each year to meet and network with other professionals in the industry at various conferences. We go over the major players here.

2023 stretched and challenged us. We're grateful for the opportunity to build a best in class product that companies need.

Thinking about launching a loyalty program? Get the 2024 list of our favorite examples here.

We spoke to the experts: Here's what to look forward to in 2024 in residential real estate (single-family and multi-family rentals) and property management: Challenges, trends, and opportunities.

Year-in-review emails are the perfect measure of loyalty – one you share directly with the customer. Get the how-to on wrap-up messages to your customers, thanking the ones who are engaged and nudging the ones who aren't.

We look at how to get more Autopay signups through incentives, the revenue impact, and how to get there with an intentional campaign.