Customer rewards
There are thousands of ways to reward and thank your customers. Find resources here for where to start, what to offer, and ways to leverage perks to build loyalty.
Customer rewards aren't always point based
After all, only 37% of consumers say that points can influence their loyalty (KPMG). Only 42% of consumers make purchases that earn rewards or benefits at least several times a week, reflecting a sentiment that 69% of Millennials share: loyalty programs are difficult to join and earn rewards. In our guides about customer rewards, we dive into the perks landscape and explore ways to reward customers that go beyond traditional point-based programs.
Latest
Best loyalty programs software for 2025: pointless rewards over points
Searching for the best loyalty programs software in 2025? Paylode leads with pointless rewards—instant, merchant-funded perks instead of points. With automation, personalization, and industry scalability, Paylode helps businesses reduce churn, improve satisfaction, and raise CLV. A smarter, cost-efficient solution for customer loyalty and long-term engagement
Best Tremendous alternative in 2025: Why Paylode delivers more than gift cards
Looking for a Tremendous alternative in 2025? Paylode delivers more than gift cards with pointless, merchant-funded perks that drive real retention and CLV. With automation, personalization, and an all-in-one platform, Paylode transforms loyalty into measurable growth—making it the smarter, cost-effective choice for modern businesses.
A complete guide to launching loyalty card programs for your business
This guide explains how to launch and manage pointless loyalty card programs that deliver instant, merchant-funded perks instead of complex point systems. You’ll discover different program types, a step-by-step launch plan, best practices, KPIs, and common pitfalls to avoid. With insights for industries like telecom, ISPs, financial services, and digital health, the blog shows how digital-first perks increase retention, reduce churn, and raise customer lifetime value—turning loyalty into a growth engine.
How customer experience drives loyalty and retention
Customer experience is the foundation of loyalty and retention. By delivering personalization, recognition, and proactive engagement, businesses create emotional connections that reduce churn and increase customer lifetime value. This blog explores how CX strategies—powered by Paylode—help companies turn everyday interactions into long-term loyalty and growth.
10 benefits of launching a customer loyalty program
Customer loyalty programs go beyond discounts—they build stronger relationships, increase lifetime value, and drive profitability. This blog explores 10 powerful benefits, from boosting retention to creating brand advocates, with examples from telecom, ISPs, real estate, financial services, and digital health. Discover how Paylode makes loyalty effortless and impactful.
Highly recommended loyalty software for increasing repeat business
Paylode is a highly recommended loyalty software designed to increase repeat business. With features like Boost, Perks, seamless integrations, and data-driven insights, Paylode empowers industries such as telecom, ISP, real estate, finance, and digital health to build lasting customer relationships, reduce churn, and maximize customer lifetime value.
Loyalty program solutions: your all-in-one guide with Paylode
Loyalty program solutions help businesses move beyond discounts to build lasting customer relationships. This guide explores how Paylode empowers enterprises with automation, personalization, and analytics to boost retention, customer lifetime value, and revenue growth. Learn industry use cases, best practices, and why modern loyalty platforms drive measurable impact.
Enterprise Loyalty Scheme: Driving Retention & Growth for Modern Businesses
An enterprise loyalty scheme helps modern businesses move beyond discounts to create lasting customer relationships. With personalization, automation, and analytics, enterprises can reduce churn, boost lifetime value, and drive revenue growth. From telecom to real estate, loyalty schemes empower brands to deliver measurable retention and sustainable business impact.
There's countless ways to design your rewards program
Here are the types we know about. Overall, most programs will utilize a combination of points, perks, cash back, or rebates as the rewards currency. Choose which levers make the most sense for your business depends a lot on what the competitors in your industry are doing, and how you can serve customers better and faster with your program.
- Points programs: Customers earn points based on dollars spent and frequency of purchases which are redeemable for free products, gift cards, or other rewards. Commonly used in aviation, hospitality, retail, and financial industries.
- Cash back programs: Customers earn a percentage of cash back on spending which comes in the form of statement credit, check, or gift card from the company. Often used in credit cards, online services, and consumer banking industries.
- Loyalty programs: Brands provide exclusive perks, privileged services, and special sales to their most loyal and high-value customers to maintain engagement. Used in hotel, specialty retail, and grocery store industries.
- Tiered programs: Companies provide increasing benefits and higher redemption rates as customers reach new tiers through higher spending over time to incentivize loyalty. Airlines, luxury retailers, and specialty membership organizations utilize these types of programs.
- Referral programs: Businesses reward existing customers for referring their friends and family to open new accounts; benefits come in cash, points, or gifts for both referrer and referee. Technology companies, financial institutions, and healthcare networks leverage these programs.
- VIP programs: Providing privileged access to high-revenue customers with exclusive events, preview sales opportunities, and sneak peeks in advance of other customers. Premium credit card companies, luxury automotive brands, and elite professional services firms provide VIP rewards.
- Rebate programs: Brands provide partial refunds or discounts to customers after initial purchases as purchase incentives. Used often by big box retailers, insurance providers, and travel booking sites.
- Prize draws: Companies automatically enter members into contests to win big ticket merchandise prizes like vacations, transportation, and electronics to build engagement. Used by consumer product brands, entertainment companies, and professional sports teams.
- Discount programs: Brands offer loyal members exclusive sale pricing or members-only discounts to maintain loyalty. Offered by warehouse retailers, specialty dining and fitness concepts, and subscription box startups.
- Donation programs: Appealing to customers with likeminded values can align your brand with those who prefer to spend with likeminded companies.