Perk-based loyalty outperforms discounts by enhancing retention and acquisition, reinforcing brand value, and transforming telecom loyalty programs into scalable, strategic marketing and growth assets.

Habit-forming perks programs help telecom brands build emotional loyalty and long-term engagement, moving beyond price-driven retention to create resilient customer relationships through consistent rewards.

Data-driven perks programs reduce telecom churn by offering personalized rewards instead of discounts, protecting revenue, and deepening emotional loyalty through targeted, cost-effective engagement strategies.

Remember when "gamification" was the hot buzzword of the 2010's? Well the principles still work, even if we're calling it something else now. We look into how gamification principles can be applied to your customer engagement strategy.

How to calculate the value, encourage adoption, overcome common challenges, and track program performance.

Let’s be honest—billing operations in 2025 still look way too much like they did in 2010. Paper bills. Credit card fees. Payment delays. High mailing costs. And endless email reminders that no one reads. Sound familiar? If you're leading billing, operations, or finance at a large insurance, utility, or telecom company, you already know how outdated and expensive these systems are. But here’s the good news: there’s a simple way to fix it—and it doesn’t involve begging your IT team for resources.

Ruoff Mortgage has partnered with Paylode, the leading customer engagement and loyalty platform, to enhance the Ruoff Rewards program. This collaboration provides exclusive perks and discounts to Ruoff customers, helping them save on essential homeownership services while improving engagement, lead generation, and customer retention. Through targeted incentives, Ruoff aims to drive loyalty and optimize its digital engagement strategies. The partnership will introduce double point days, special perk-based rewards, and automated engagement campaigns to enhance the homeownership experience.

Canada Post's 2025 postage rate hike has increased mailing costs by 25%, making paper billing unsustainable for businesses. This article explores the financial impact across industries—including utilities, telecom, finance, and real estate—and highlights the cost-saving benefits of eBilling. Learn how automation platforms like Paylode help billing teams incentivize digital adoption, streamline processes, and reduce late payments. Now is the time to transition to paperless billing and autopay to mitigate rising costs and improve customer satisfaction.