Residential real estate
Delivering expert insights on resident engagement strategies, resident perks, and the how-tos on how to help residents save.
Guides for residential real estate leaders
Residential real estate refers to properties that are used for living purposes, as opposed to commercial or industrial real estate which is used for business and industrial activities. Our content includes how-tos, guides, industry trends, and news about resident perks, rewards, and engagement.
Latest
Creating Loyalty Programs That Drive Lease Renewals
Learn how loyalty programs and a loyalty management platform help property managers increase lease renewals, reduce churn, and boost retention.
Real Estate Rewards Platform to Power Referral Campaigns
Referral programs offer a smarter path forward. They turn satisfied residents into advocates. Each referral brings built-in trust and stronger intent. This helps property teams reduce acquisition costs while improving lead quality.
Smart Tenant Incentives with Loyalty Programs
Learn how smart tenant incentives powered by a loyalty management platform help property managers boost retention, engagement, and long-term value.
The Loyalty Rewards Platform for Multifamily
Learn how a loyalty management platform helps multifamily property managers boost retention, engagement, and long-term resident value.
Loyalty Management Platform for Real Estate Agents
A loyalty management platform helps real estate teams shift focus from constant acquisition to relationship-building. Instead of one-time incentives, loyalty programs reward everyday actions such as timely payments, renewals, and digital engagement. This approach keeps residents involved beyond the move-in stage.
How can a residential brand add perks in its own design without outside branding?
This blog explains how residential brands can add perks in their own design, avoid outside branding, and deliver consistent value without increasing daily workload.
How can residential operators reward residents for actions like rent payment, lease renewal and app login?
Explore smart ways for residential operators to reward residents for rent payments, lease renewals, and app logins to drive loyalty and recurring behavior.
Explain the idea of action unlock rewards for the residential rental market.
Learn how action unlocks rewards motivate resident behavior, improves operations, and reduces workload using behavior-based rewards for residents.
How can rewards guide residents through move-in onboarding and renewal?
Learn how rewards guide renters from move-in to renewal, improve engagement, reduce staff effort, and increase retention for residential operators.
Types of residential real estate categories include:
- Single-family homes: Stand-alone houses meant for one family or group of people.
- Apartments: Housing units in a larger building, typically owned by a single entity and rented out to individuals or families.
- Condominiums: Similar to apartments, but the units are owned individually rather than rented from a single landlord.
- Townhouses: Multi-floor homes that share one or two walls with adjacent properties but have their own entrances.
- Duplexes, Triplexes, and Quadruplexes: Buildings divided into two, three, or four units, respectively, with each unit typically having its own entrance.
- Multifamily homes: Larger buildings that house multiple families, often more than four.
- Vacation homes: Properties used for leisure and vacation purposes.
The main focus in residential real estate is providing living spaces, whether through ownership or rental. It's a significant sector in the real estate market and has a direct impact on the economy and consumers due to its essential role in providing housing.
According to the National Association of Homebuilders using US Bureau of Economic Analysis data, RRE's combined contribution to the economy usually makes up 15-18% of US GDP annually, and occurs in two basic ways:
- Residential investment (around 3-5% of GDP), means construction of new single-family and multifamily buildings, residential remodeling, manufactured home fabrication, and real estate brokers’ fees.
- Consumption spending on housing services (around 12-13% of GDP), includes gross rents and utilities paid by renters, as well as owners’ imputed rents and utility payments.
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