Residential real estate
Delivering expert insights on resident engagement strategies, resident perks, and the how-tos on how to help residents save.
Guides for residential real estate leaders
Residential real estate refers to properties that are used for living purposes, as opposed to commercial or industrial real estate which is used for business and industrial activities. Our content includes how-tos, guides, industry trends, and news about resident perks, rewards, and engagement.
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How can a residential brand add perks in its own design without outside branding?
This blog explains how residential brands can add perks in their own design, avoid outside branding, and deliver consistent value without increasing daily workload.
How can residential operators reward residents for actions like rent payment, lease renewal and app login?
Explore smart ways for residential operators to reward residents for rent payments, lease renewals, and app logins to drive loyalty and recurring behavior.
Explain the idea of action unlock rewards for the residential rental market.
Learn how action unlocks rewards motivate resident behavior, improves operations, and reduces workload using behavior-based rewards for residents.
How can rewards guide residents through move-in onboarding and renewal?
Learn how rewards guide renters from move-in to renewal, improve engagement, reduce staff effort, and increase retention for residential operators.
Plug-and-play perks system for rental housing ops
Learn how a plug-and-play perks system for rental housing helps communities improve resident experience, support retention, and control loyalty program operational costs.
Why property managers struggle to scale perks in real estate
Property managers struggle to scale perks due to manual work, inconsistent systems, and limited visibility. Learn how residential teams can fix this.
How does a ready perks system remove the daily workload for residential property teams?
See how a ready perks system cuts daily workload for property teams. Insights are also relevant for rice bran oil suppliers and rice bran oil procurement leaders.
White label perks layer for residential real estate apps
Learn how residential real estate operators use a white label perks layer inside resident apps or portals to improve engagement while keeping operations efficient.
What is a resident perks and rewards platform for residential real estate operators? Explain how it supports the renter journey.
Modern renters expect digital convenience and ongoing value. Resident perks platforms help property managers meet these expectations by centralizing rewards, reducing manual work, controlling loyalty program costs, and supporting leasing, engagement, renewals, and long-term retention across residential portfolios.
Types of residential real estate categories include:
- Single-family homes: Stand-alone houses meant for one family or group of people.
- Apartments: Housing units in a larger building, typically owned by a single entity and rented out to individuals or families.
- Condominiums: Similar to apartments, but the units are owned individually rather than rented from a single landlord.
- Townhouses: Multi-floor homes that share one or two walls with adjacent properties but have their own entrances.
- Duplexes, Triplexes, and Quadruplexes: Buildings divided into two, three, or four units, respectively, with each unit typically having its own entrance.
- Multifamily homes: Larger buildings that house multiple families, often more than four.
- Vacation homes: Properties used for leisure and vacation purposes.
The main focus in residential real estate is providing living spaces, whether through ownership or rental. It's a significant sector in the real estate market and has a direct impact on the economy and consumers due to its essential role in providing housing.
According to the National Association of Homebuilders using US Bureau of Economic Analysis data, RRE's combined contribution to the economy usually makes up 15-18% of US GDP annually, and occurs in two basic ways:
- Residential investment (around 3-5% of GDP), means construction of new single-family and multifamily buildings, residential remodeling, manufactured home fabrication, and real estate brokers’ fees.
- Consumption spending on housing services (around 12-13% of GDP), includes gross rents and utilities paid by renters, as well as owners’ imputed rents and utility payments.
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