Residential real estate
Delivering expert insights on resident engagement strategies, resident perks, and the how-tos on how to help residents save.
Guides for residential real estate leaders
Residential real estate refers to properties that are used for living purposes, as opposed to commercial or industrial real estate which is used for business and industrial activities. Our content includes how-tos, guides, industry trends, and news about resident perks, rewards, and engagement.
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Why rent concessions quietly lower asset attractiveness
Rent concessions may boost occupancy, but they quietly lower asset attractiveness by reducing effective rent and distorting performance optics. Asset managers and owners value consistency, clarity, and defensible revenue. Understanding how concessions signal risk explains why many operators are shifting away from rent discounts to protect long-term value.
What are rent concessions in multifamily and why operators rely on them
Rent concessions are rent-based offers used to boost leasing during lease-ups, soft demand, and competitive periods. While they deliver quick results, they lower effective rent and reset expectations. Understanding why operators rely on concessions explains why replacing them with smarter incentives is essential for long-term performance.
How multifamily operators can reduce concessions without hurting occupancy
Multifamily operators can reduce apartment concessions without risking occupancy by replacing rent discounts with targeted incentives. Marketing-budget rewards protect effective rent, improve conversions, support renewals, and align leasing, marketing, and asset teams while preserving long-term asset value and cleaner revenue reporting.
Creating Loyalty Programs That Drive Lease Renewals
Learn how loyalty programs and a loyalty management platform help property managers increase lease renewals, reduce churn, and boost retention.
Real Estate Rewards Platform to Power Referral Campaigns
Referral programs offer a smarter path forward. They turn satisfied residents into advocates. Each referral brings built-in trust and stronger intent. This helps property teams reduce acquisition costs while improving lead quality.
Smart Tenant Incentives with Loyalty Programs
Learn how smart tenant incentives powered by a loyalty management platform help property managers boost retention, engagement, and long-term value.
The Loyalty Rewards Platform for Multifamily
Learn how a loyalty management platform helps multifamily property managers boost retention, engagement, and long-term resident value.
Loyalty Management Platform for Real Estate Agents
A loyalty management platform helps real estate teams shift focus from constant acquisition to relationship-building. Instead of one-time incentives, loyalty programs reward everyday actions such as timely payments, renewals, and digital engagement. This approach keeps residents involved beyond the move-in stage.
How can a residential brand add perks in its own design without outside branding?
This blog explains how residential brands can add perks in their own design, avoid outside branding, and deliver consistent value without increasing daily workload.
Types of residential real estate categories include:
- Single-family homes: Stand-alone houses meant for one family or group of people.
- Apartments: Housing units in a larger building, typically owned by a single entity and rented out to individuals or families.
- Condominiums: Similar to apartments, but the units are owned individually rather than rented from a single landlord.
- Townhouses: Multi-floor homes that share one or two walls with adjacent properties but have their own entrances.
- Duplexes, Triplexes, and Quadruplexes: Buildings divided into two, three, or four units, respectively, with each unit typically having its own entrance.
- Multifamily homes: Larger buildings that house multiple families, often more than four.
- Vacation homes: Properties used for leisure and vacation purposes.
The main focus in residential real estate is providing living spaces, whether through ownership or rental. It's a significant sector in the real estate market and has a direct impact on the economy and consumers due to its essential role in providing housing.
According to the National Association of Homebuilders using US Bureau of Economic Analysis data, RRE's combined contribution to the economy usually makes up 15-18% of US GDP annually, and occurs in two basic ways:
- Residential investment (around 3-5% of GDP), means construction of new single-family and multifamily buildings, residential remodeling, manufactured home fabrication, and real estate brokers’ fees.
- Consumption spending on housing services (around 12-13% of GDP), includes gross rents and utilities paid by renters, as well as owners’ imputed rents and utility payments.
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