5 unique, strategic tips for improving customer loyalty
- Closed communities: Establish invite-only communities, access, or content exclusively for your top-tier or long-tenured customers to make them feel special and privileged.
- Client advisory councils: Curate a select panel of key customers to regularly engage as formal advisors, soliciting their strategic input, feedback and featuring them as trusted voices.
- Surprise upsells: Manage a stealth queue of customers nearing upgrades and proactively generate expiring offers for premium features, levels and services - the upsell can do double duty as a loyalty play.
- Blue carpet events: Organize a red-carpet style popup event that's exclusively for your highest-value customers, centered fully around them.
- Customer spotlights: Seek out your most typical success story and establish a connection to publish case studies with them. Then promote these heavily across marketing channels to showcase best-in-class use case examples that others already aspire to.
The key principles focus on exclusivity, privilege, elevated personalization and a relentless focus on customer-centricity - going above and beyond standard loyalty conventions. This breeds emotional connection and organic customer evangelism at scale.