Customer loyalty

Learn what's at the heart of customer loyalty, plus strategies for connecting with your customers in a way that makes them ready to repeat purchase over and over. Get all of our guides on customer loyalty, plus where to start, here.
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What is customer loyalty?

Customer loyalty is when a consumer feels a strong affinity for a brand's products and services, to the point where they will repeat purchase many times over. If you're one of the lucky few companies that play key parts in someone's day to day – like USAA insurance, Verizon, Apple, Android, or Amazon – this loyalty might even last for life.

Latest

Millennial brand loyalty: The numbers behind this generation's consumer habits

Millennial brand loyalty: The numbers behind this generation's consumer habits

Millennials have entered their spending-wielding era, taking care of their aging boomer parents as well as their own kids, making a responsibility sandwich that requires deliberate planning and family budgeting. Learn what it takes to earn their loyalty.
The psychology of perks and discounts: driving sales and customer loyalty

The psychology of perks and discounts: driving sales and customer loyalty

Why do discounts feel so irresistible? We dive into the psychology behind perks, discounts, and the brain functions that make us want to click.
7+ ways to attract new (good) tenants in 2024

7+ ways to attract new (good) tenants in 2024

As we enter 2024, it's important to stay competitive in the real estate game and explore new ways to stand out in the crowded rental market.
Customer loyalty program examples

Customer loyalty program examples

Thinking about launching a loyalty program? Get the 2024 list of our favorite examples here.
Year in review email

Year in review email

Year-in-review emails are the perfect measure of loyalty – one you share directly with the customer. Get the how-to on wrap-up messages to your customers, thanking the ones who are engaged and nudging the ones who aren't.
Confirmshaming was never a good idea – and what to do instead

Confirmshaming was never a good idea – and what to do instead

You’ve seen it – the sneaky “No thanks, I hate savings” or “Nope, I don’t want free stuff” decline buttons on websites. This technique is meant to deter users from saying no. But it leaves a bad taste and breeds distrust.
The value of customer loyalty: By the numbers

The value of customer loyalty: By the numbers

We've gathered up the most valuable stats and insights on customer loyalty – and what it could mean for your business if you focus on improving it.
Building a customer loyalty program: Your end to end guide

Building a customer loyalty program: Your end to end guide

Just starting out exploring a loyalty program for your customers? Start small and keep it simple.
Customer loyalty software: How to compare and find the best fit for your company

Customer loyalty software: How to compare and find the best fit for your company

How to compare and choose the right customer loyalty software for you, alternatives, and tips for using software to its fullest extent.

5 unique, strategic tips for improving customer loyalty

  1. Closed communities: Establish invite-only communities, access, or content exclusively for your top-tier or long-tenured customers to make them feel special and privileged.
  2. Client advisory councils: Curate a select panel of key customers to regularly engage as formal advisors, soliciting their strategic input, feedback and featuring them as trusted voices.
  3. Surprise upsells: Manage a stealth queue of customers nearing upgrades and proactively generate expiring offers for premium features, levels and services - the upsell can do double duty as a loyalty play.
  4. Blue carpet events: Organize a red-carpet style popup event that's exclusively for your highest-value customers, centered fully around them.
  5. Customer spotlights: Seek out your most typical success story and establish a connection to publish case studies with them. Then promote these heavily across marketing channels to showcase best-in-class use case examples that others already aspire to.

The key principles focus on exclusivity, privilege, elevated personalization and a relentless focus on customer-centricity - going above and beyond standard loyalty conventions. This breeds emotional connection and organic customer evangelism at scale.