Paylode Partners with DonaLeb to Power Gamified Fitness Challenges with Exclusive Perks

Last updated
Feb 14, 2025
Paylode, a leading customer engagement platform, has announced a strategic partnership with DonaLeb, a renowned fitness technology company, to launch gamified fitness challenges that offer exclusive perks to participants. This collaboration aims to enhance user engagement and motivation by integrating rewards into fitness activities.

Paylode, a leading customer perks and engagement platform, has partnered with DonaLeb, a gamified fitness platform that improves employee well-being and engagement through interactive challenges. With an active community of 140,000 users, DonaLeb leverages Paylode Boost to drive participation in fitness contests, offering exclusive perks as incentives for achieving wellness goals.

DonaLeb’s challenges, such as “Walk 25,000 steps in a week and unlock a perk!”, encourage employees to stay active while fostering friendly competition. By integrating Paylode Boost, companies using DonaLeb can seamlessly incentivize participation, increasing customer motivation and engagement.

“Partnering with DonaLeb represents a significant step in our mission to reward meaningful actions,” said Mikhail Naumov, Founder and CEO of Paylode. “By combining our Boost platform with DonaLeb’s mission-driven approach, we can inspire positive behavior and create greater value for organizations and their communities.”

Founded by Yasmine Darwich, who was named to the Forbes 30 Under 30 list this year, DonaLeb has quickly grown into a leading corporate wellness platform. The company partners with businesses worldwide to provide engaging fitness challenges that turn physical activity into real-world rewards.

How Paylode and DonaLeb Are Enhancing Customer Engagement:

  • Boost-Powered Contests – Companies can now use Paylode Boost within DonaLeb to drive engagement and enrollments for fitness challenges and other wellness initiatives.
  • Real-Time Perk Management – Customers earn perks by participating in challenges, with rewards seamlessly delivered via email.
  • Exclusive Rewards for Action – Boost enables organizations to customize incentives for specific achievements, from reaching step goals to leaderboard rankings.

“With Paylode Boost, we’re making fitness challenges even more exciting,” said Yasmine Darwich, Founder of DonaLeb. “By offering perks for participation, we’re helping employees stay active while giving companies a powerful tool to boost engagement and well-being.”

Looking ahead, DonaLeb is migrating to AWS, with completion anticipated by the end of the year. This migration will enable future scalability, supporting the platform’s continued evolution and expanding its potential impact.

About Paylode

Paylode is a customer engagement platform that helps businesses increase completion of desirable customer actions, while driving loyalty and retention. With Perks, a marketplace of exclusive offers, and Boost, a tool for rewarding desirable actions like app downloads, paperless enrollment, sign-ups, renewals, and other actions within a company’s ecosystem, Paylode delivers measurable results for organizations. Learn more at paylode.com.

About DonaLeb

DonaLeb is a gamified fitness platform that enhances employee well-being and engagement through interactive challenges. With 140,000 active users, the platform enables companies to promote healthier lifestyles while fostering community and motivation. Recognized by Forbes 30 Under 30, Founder Yasmine Darwich is leading the charge in making corporate wellness more impactful and rewarding. Learn more at donaleb.com.

About the author
Daria Tsvenger
Engagement insider
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