Increase customer engagement with perks

Nov 29, 2023
Integrating perks into your customer engagement strategy means always having an excuse to reach out with a gift.

In today's highly competitive business landscape, companies are increasingly turning to the integration of perks into their customer engagement strategies as an effective means to build and retain a solid customer base. These perks, whether they take the form of discounts, rewards, or personalized experiences, can significantly enhance customer loyalty and retention. Here's how.

Here are some ways a customer perks program can help with customer engagement: 

  1. Increase in loyalty: Providing perks to your customers gives them a compelling reason to return. This increases their retention and makes them more likely to recommend your business to others.
  2. Incentivize repeat purchases: By offering perks gives your customers a reason to come back and do business with you again. This can lead to increased engagement.
  3. Create a sense of exclusivity: Offering perks exclusively to your members can be a competitive differentiator, creating a sense of exclusivity and special treatment. This can make customers feel valued and appreciated, leading to increased engagement and loyalty.
  4. Personalization and increased communication: Having perks gives you the opportunity to communicate with customers more frequently – after all, everyone loves a free gift. By tracking their purchases and preferences, you can tailor your offers to their individual needs and interests.
  5. Positive brand association and word of mouth: Happy customers often become brand advocates. When customers feel valued and appreciated, they are more likely to have a positive association with your brand. This can lead to increased customer satisfaction and word-of-mouth referrals.
  6. Cultivate strong brand affinity: When customers feel like they're getting excellent value for the price, they develop a more profound emotional connection with your brand. This can lead to increased brand affinity, making it more likely that customers will not only return but also advocate for your brand within their social circles.
  7. Harness valuable data: Integrating perks into your customer engagement strategy enables you to collect valuable customer data. By analyzing the data from your perks program, you can gain deeper insights into customer behaviors and preferences. This data can inform future personalization strategies, enabling you to increase relevancy and click through rate.
  8. Measure ROI effectively: Many companies are hesitant to invest in loyalty programs and perks because they fear they won't see a return on investment. However, with the right data tracking and analysis tools, you can measure the impact of your perks on customer retention, repeat business, and overall revenue.

Perks are a win-win for customer engagement. Your customers get added value, while you create a revenue stream that pays for itself. In the age of fierce competition, leveraging perks can be the key to set you apart in a crowded space.

About the author
Geo Yuhba
Affiliate industry expert for almost 2 decades, with a background in training, education, and mentoring. Striving to find efficiencies within the work environment is a personal goal. Encourage a fun and exciting workplace for my colleagues. Creator of several communication tools both internally and externally that have led to solid growth in my portfolios.
Engagement insider
No spam. Just the occasional email with bite sized insights about customer engagement, perks, and partnerships.
Read about our privacy policy.
You're subscribed.
Oops! Something went wrong while submitting the form.

Keep reading

Personalization in marketing: The guide

Personalization in marketing: The guide

When it comes to personalization, customers want more than just an email with their name in it. They want customer experiences (and offers, ahem) that are truly tailored to them.
Power of surprise on consumers

Power of surprise on consumers

There's very little research on how psychologically influential surprise moments actually are in our lives. From proposals gone wrong to bursting into tears at birthday parties, we're a blank slate when we don't see what's coming. Here's why, and how you can use this power in your customer engagement strategies.
15+ statistics that prove the power of engaging your customers

15+ statistics that prove the power of engaging your customers

Gallup says that the majority of a customer's buying decisions are made from the heart rather than from the head. For customers, feelings are facts.

See how businesses use perks programs to engage their customers

Discover how customer-centric companies use the Paylode platform to improve their customer retention and satisfaction.
We care about your data in our privacy policy.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.