Jetty leverages Paylode to add member value across key touch points
Jetty wanted to quickly implement a member benefits program without taking on a large financial burden or sacrificing time away from their core business.
Paylode made it easy for Jetty to launch, manage, and monetize the best partnerships program in the industry.
Jetty uses Paylode to bring a phenomenal member benefits experience to their customers, adding even more value to the services they provide. The program has already netted a positive ROI on their investment.
Member perks viewed
Perk engagement rate
Offer redemption rate
Jetty is a real estate financial services company that offers an integrated suite of products to help property managers increase lease conversions, improve resident retention, reduce bad debt, and boost NOI. For renters, Jetty decreases the financial burden of moving into a new home and offers greater flexibility with how and when to pay rent.
Since 2017, Jetty has seen 193% average year over year growth in contracted units. They currently operate more than 2.2 million rental units across the country.
Jetty aims to improve financial situations for renters and property owners. So, it makes sense that they would want to add value to their services, enhance member experiences, and net a positive ROI.
Add value for Jetty members
Offer curated, money-saving benefits to their members in order to improve resident retention and decrease financial burden of moving into a new home.
Stay cost and time efficient
Building a member benefits platform from scratch requires a significant investment. Typically, a member benefits program requires a fully dedicated team, with several FTEs, to manage it.
Control content & branding
Provide a seamless user experience with full control over the selection and branding elements of content presented to their members.
Grow and track partnership performance
Tracking performance of member benefits and partnership engagement is important but can be difficult due to technical requirements.
Jetty's approach with Paylode
In order to achieve their goals, Jetty decided to use Paylode to enhance their member experience with curated perks, and optimize member engagement.
Jetty was able to rapidly spin up and deploy their member perks program in just a fraction of the time it would take with alternative options. And, since the Paylode platform does all the heavy lifting, Jetty was able to maintain focus on growing their core business and quickly realize a positive ROI.
Jetty makes use of Paylode's Partnerships Marketplace to browse, control, and curate which perks are available to their customers on the member benefits portal and integrated flows.
Member benefits portal
Paylode enabled Jetty to provide resident access to partner perks at any time. This was quickly accomplished by using Paylode's Member Perk Builder to embed a Jetty-branded perks page directly into their member portal.
Perks for new residents
Jetty uses Paylode's Ancillary API to integrate partner perks directly into their new resident confirmation flows. This helps build positive first impressions for each new resident.
Member engagement via email
Jetty uses Paylode's Universal Links to send relevant offers for holidays and special occasions to increase engagement with members and bring additional value over time.
Looking at the results
Paylode enabled Jetty to quickly deploy a beautiful and customized member benefits program to showcase valuable perks to their users at key touch points along their journey.
For example, after a purchase, Jetty sends members to a ‘Thank You’ page, which contains curated perks from the Paylode Ancillary Partnerships API.
The data shows unmistakable interest among Jetty’s members.
To date, Jetty members have viewed a significant number of perks. Over the last 3 quarters, Jetty averages 393k perks viewed per quarter.
Jetty works closely with Paylode to continually optimize relevance, value, and rate of member engagement.
As a result, Jetty’s members are presented with an optimized set of perks designed to reduce friction and maximize the value of their interactions.
As a member, it’s a far more pleasant experience. The outcome is an outstanding engagement rate among Jetty's customers.
Jetty leverages Paylode’s Partnerships Marketplace of right-fit offers, years of experience, and data-backed recommendations to maintain a high engagement rate among their members.
Member benefits traction
Jetty, by utilizing Paylode’s platform to its fullest extent, is able to provide their members with the right complementary offer at the right time. As members are presented with curated perks, increasingly fine-tuned for each touch point, the corresponding rate of redemption increases.
For Jetty, perk redemption rate serves as an indicator of perk relevance and value received by their members. With that goal in mind, Jetty leverages the experience of the Paylode team to boost redemption rate and amplify the performance of their member benefits program.
The evidence clearly demonstrates the value and outcomes that Paylode enables Jetty to achieve.
Jetty’s close working relationship with the Paylode team helps them continue to outperform their 1-year average rate of redemption.
"Paylode enabled us to quickly launch our member benefits program, save time, and provide a valuable experience for our members.”