Brand style guide
Features
Logo
Primary logo
Logomark
Color palette
Primary
Paylode orange
Primary CTAs, & logo text
Hex
#EB6031
RGB
rgb(235, 96, 49)
HSL
hsl(15,82,56)
HSV
hsv(15,79,92)
Secondary
Dark moderate blue
Titles, buttons, & text links
Hex
#4E5BA6
RGB
rgb(78, 91, 166)
HSL
hsl(231, 36, 48)
HSV
hsv(231, 53, 65)
Tertiary
Summer sky
Buttons & section backgrounds
Hex
#D5D9EB
RGB
rgb(213, 217, 235)
HSL
hsl(229, 35, 88)
HSV
hsv(229, 9, 92)
Neutral
Aura metal
Neutral paragraph text, & captions
Hex
#6C737F
RGB
rgb(108, 115, 127)
HSL
hsl(218, 8, 46)
HSV
hsv(218, 15, 50)
Gradient light
Morning glow
Content boxes and accent borders
Hex
#D5D9EB to #FDEFEA
RGB
rgb(213, 217, 235) to rgb(253, 239, 234)
HSL
hsl(229, 35, 88) to hsl(16, 83, 95)
HSV
hsv(229,9,92) to hsv(16, 8, 99)
Deg
60
Gradient dark
Sunset
Gradient heading accents
Hex
#EB6031
RGB
rgb(78, 91, 166) to rgb(235, 96, 49)
HSL
hsl(231, 36, 48) to hsl(15, 82, 56)
HSV
hsv(231, 53, 65) to hsv(15, 79, 92)
Deg
135
Still have questions?
Can’t find the answer you’re looking for? Please chat to our friendly team.
Features
Typography
Primary typeface
Inter
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 !@#$%^&*()
Features
Voice and tone
Paylode's voice is confident, empowering, and straightforward. Mirror values like simplicity and curiosity.
Voice
Professional, approachable, and customer-focused.
Tone
Optimistic, action-oriented, and easy for a layperson to understand. Informational without jargon.
Style
Active voice. Short sentences. Benefit-led. Sentence case titles.