Streetlane Homes launches perks to improve their new resident experience
Executive summary
Streetlane Homes wanted to improve the new resident experience and offer current residents new value-add benefits. However, they did not want to take on a new financial burden or sacrifice time away from their core business.
Streetlane Homes looked to Paylode as a way to quickly leverage the ancillary partnerships economy. Paylode made it easy for Streetlane Homes to launch, manage and monetize the best partnerships program in the industry.
Streetlane Homes
Streetlane Homes is a vertically integrated Single Family Home (SFH) rental investment and management company based in New York, San Francisco and Dallas. Founded and backed by early pioneers in the SFH industry including 643 Capital Management and GTIS, Streetlane Homes is among the top ten largest owners and operators in the country.Led by industry professionals with over twenty years average real estate and operating experience, the Streetlane Homes team has managed over twenty-thousand Single Family Homes across the US. The firm has major operations in downtown San Francisco, CA and Dallas, TX with regional offices and presence in Atlanta, GA, Chicago, IL, Houston, TX, Las Vegas, NV, Miami, FL, Nashville, TN and Phoenix, AZ.
Challenge
Streetlane Homes wanted to partner with top brands to bring additional value to their residents.
Anticipate resident needs
Avoid expensive tech investment & development time
Rapidly source relevant partnerships
Grow and track partnership performance
Streetlane's approach with Paylode
In order to achieve their goals, Streetlane decided to use Paylode to enhance their member experience with curated, pre-vetted perks from top brands via Paylode's marketplace.
Streetlane was able to quickly spin up and deploy their resident benefits portal and event-driven emails to their residents in record time. This enabled Streetlane to maintain focus on growing their core business and realize a positive ROI.
Show perks inside Streetlane's resident portal
Paylode made it fast and easy to launch a curated perks program for Streetlane Residents.
Streetlane used Paylode's platform to quickly customize a branded perks center, and quickly embedded it inside their existing resident portal.
This approach made it easy for residents to access the partner perks at any time.
Provide targeted perks during move-in process
Streetlane was able to send right-fit-offers (renters insurance, moving trucks, storage, etc...) to residents after a lease is signed.
This drove significant value to residents and unlocked a new stream of ancillary income for Streetlane Homes.
Engage residents with holiday & seasonal perks via email
Streetlane used Paylode to send relevant partner offers for holidays & special occasions.
This significantly increased resident engagement and enabled Streetlane to own a bigger part of their resident experience.
Results
Streetlane Homes was able to achieve growth of resident interest, engagement, and benefits traction.
Member interest
The Streetlane Homes team worked closely with Paylode’s Customer Success & Partnerships teams to create and implement a curated resident perks page, directly in their resident portal.
As awareness grew, Residents showed clear signals of interest as measured by page views.
Streetlane Homes increased views to their resident perks page by 70.8% in Q4 2021 and didn’t stop there, increasing views almost 166% in Q1 2022. This was all made possible with the use of Paylode’s flagship product and only took two days to get set up and running.
Member engagement
In the early days, Streetlane Homes was relying only on organic traffic to their resident perks page.
The Paylode team recommended they send relevant offers for holidays and special occasions to increase engagement with residents and bring additional value, providing helpful templates for use.
Streetlane Homes was able to easily add perks to email campaigns by utilizing the attribution links in the Paylode Marketplace.
Member benefits traction
Every new resident needs essential items when moving into an apartment.
Streetlane Homes leverages Paylode’s robust marketplace to provide discounts on key items like moving services, furniture, internet, cable & more.
Streetlane Homes was able to unlock a new ancillary revenue stream from the combination of sending ‘right-fit-offers’ to new residents, holiday email blasts, and 24/7 access to a resident perks page.
