How digital engagement 4.5x’d using perk-based incentives
Executive summary
A leading ISP and mobile bundle provider struggled with digital engagement despite strong service adoption. By embedding Paylode’s loyalty platform into its app and web portal, the provider saw a 4.5x increase in app installs, 38% more bundle upgrades, and a 72% perk redemption rate within 120 days.
Challenge
Customer interactions were transactional, with limited mobile engagement and no compelling reason for users to explore the digital ecosystem.
Low app engagement among mobile-only users
Lack of incentive for digital behaviors
Minimal upsell conversions
Integrated loyalty hub to incentivize digital behavior
Paylode launched a fully embedded loyalty solution with perks unlocked by completing high-value digital actions.
Behavior-triggered reward system
Users unlocked perks after completing digital-first actions like app downloads, eSIM activation, and autopay enrollment.
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Gamified engagement with streaks
“Streak” logic incentivized recurring actions, rewarding users with higher-value perks for consistent participation.
Personalized, Geo-targeted promotions
Custom URLs and SMS campaigns delivered perks based on user location and behavior, increasing engagement relevance.
Results
Rewarding digital behavior built lasting engagement loops and drove higher-value customer actions across channels.
4.5x Growth in app installs
More users downloaded the app to access perks, leading to richer data and more interaction opportunities.
38% More bundle plan upgrades
Reward-driven prompts successfully converted mobile-only users to higher-value bundled plans.
72% Perk redemption rate
High redemption rates indicated strong engagement, validating the reward system as a habit-forming engine.
